The last wellness habit you'll ever need to start.
Two ten-second rituals. Morning and night. Twenty-one days until it runs itself.
10s
to dissolve completely
21d
to form a lasting habit
0
pills, powders, or water
2,800+
founding members waiting
10
Watch Spark dissolve, in real time.
Morning Formula
Spark
Evening Formula
Shanti
Made in India
Sugar Free
FSSAI Applied
Lab Tested
Expert Formulated
☀️
6 AM · Morning
Take Spark
Under your tongue. Dissolved in 10 seconds.
→
🌙
9 PM · Evening
Take Shanti
Under your tongue. Dissolved in 10 seconds.
→
🔁
Day 21 · Every day
Habit Formed
Twenty seconds total. A habit that runs itself.
90%
of supplement users quit before finishing their first pack. Not because the formula failed. Because the habit never formed.
The Real Problem
You don't have a nutrition problem. You have a consistency problem.
Most people who buy supplements aren't deficient in vitamins. They're deficient in follow-through. And that's not a character flaw - it's a design flaw in every supplement ever made.
Large capsules. Water required. Multiple doses. No reminder. No ritual. No reason to keep going past day seven. By week two, the bottle is in a drawer and the guilt is on the shelf.
Bahumulya doesn't ask you to try harder. It redesigns the ritual until skipping feels stranger than doing it.
Why We Exist
A large problem. A surprisingly simple fix.
Millions of people across India buy wellness products every year. Most of them stop using those products within two weeks. Not because they don't care. Because nobody ever designed supplements around the reality of a busy human life.
Bahumulya is not a better supplement. It's a fundamentally different kind of wellness company - one built around the habit, not the formula. We believe the biggest opportunity in Indian wellness isn't a new ingredient. It's consistency.
90%
Quit before finishing their first packThe supplement industry's least-discussed problem. Completion - not formulation - is the real gap.
₹30KCr
India's wellness market - and growingOne of the fastest-growing consumer categories in the country. Preventive health is no longer a niche.
10s
That's all the daily commitment requiredBahumulya's thesis: if the ritual takes ten seconds and costs zero willpower, completion stops being a question.
Where We Are
Not a concept. A product in its final mile.
2,800+
Founding members on the waitlist - without a single paid ad
Organic only
21
Day pilot completed with early testers across 4 Indian cities
Mumbai · Delhi · Bangalore · Pune
94%
Of pilot testers completed all 21 days - vs industry average of ~10%
Pilot data · 2024
Q1'25
First production batch entering final quality testing
WHO-GMP Facility
🏭
Manufacturing securedWHO-GMP certified co-manufacturer confirmed. Same facility standard used for pharmaceutical export.
📋
FSSAI registration in progressApplication filed. All formulations developed within FSSAI-compliant ingredient parameters from day one.
🔬
Third-party lab testing initiatedBatch COAs for heavy metals, microbial, and potency testing underway before first shipment.
The Bahumulya System
Your wellness OS - mapped to your day
Most wellness routines ask too much. Bahumulya asks for twenty seconds - ten in the morning, ten at night. Do it for twenty-one days and something shifts: it stops being something you do and becomes something you are.
Explore your dayBefore Dawn
Before Dawn
Night Repair
While you slept, Shanti worked. Your body used the night for its deepest cellular repair - exactly as it was designed to.
06:00 AM
Spark
Under your tongue. Ten seconds. Done before your coffee brews. The ritual that starts everything.
All Morning
Sustained Energy
No spike, no crash. Spark's sublingual delivery means the adaptogens are already in your bloodstream - working while you work.
Afternoon
No Slump
The 3 PM wall feels different when your body was properly supported from the start. Clarity instead of drift.
Evening
WhatsApp Nudge
Your 9 PM reminder arrives. Not an alarm - a gentle check-in from Bahumulya to close the day right.
09:00 PM
Shanti
Under your tongue. Ten seconds. Your nervous system begins to exhale. Sleep will be different tonight.
Deep Sleep
Overnight Repair
Brahmi, Ashwagandha, and Shatavari support your body's natural overnight regeneration. You recover while you rest.
Day 21
Habit Formed
Twenty-one days of twenty seconds each. The ritual is no longer something you remember to do - it simply happens.
Scroll for full day
21-Day Accountability System
The nudge that keeps the streak alive.
The number one reason people abandon supplements isn't motivation. It's that life intervenes and a small gap becomes a permanent one.
Every Bahumulya member receives a personal 21-day WhatsApp companion - a quiet check-in at 6 AM and 9 PM. Not an alarm. A ritual partner.
☀️
6 AM - your Spark reminder
A warm message, not an alarm. One tap to confirm, and your morning ritual is complete.
🌙
9 PM - your Shanti reminder
Before you wind down. The ritual that closes the loop on your day.
📈
Day 7 - your first milestone
A check-in on your streak and a look at what shifts in the second week. You'll feel it before we say it.
✅
Day 21 - the habit is yours
Twenty-one days done. The ritual no longer needs reminding. That's the whole point.
Enter your WhatsApp number and we'll set up your 21-day nudge sequence the moment your order ships. No spam. Just your ritual reminders.
Please enter a valid 10-digit WhatsApp number.
No app needed · No spam · Opt out anytime · 21 days only
Your 21-day WhatsApp companion is set up automatically when you reserve your founding member spot.
Scroll to watch messages arrive
9:41
‹
B
Bahumulya
online
Day 1
Good morning ☀️ Your Spark sachet is ready. Place it under your tongue - done in 10 seconds. Day 1 starts now.
6:00 AM
Done ✓
6:03 AM
Day 1 · Evening
Time to wind down 🌙 Take your Shanti sachet before sleep. Your body will thank you in the morning.
9:00 PM
👍 taken
9:08 PM
Day 7
One week in 📈 You've completed 14 rituals. Most people quit by now - you didn't. Week 2 is where it starts to feel different.
7:00 AM
Day 21
🏆 Day 21 complete. You built the habit. That's what Bahumulya is for. Well done.
6:02 AM
Message
The Problem With Modern Wellness
Why does staying healthy require so many products?
Probiotics. Vitamins. Minerals. Adaptogens. Magnesium. Immunity. Sleep. Energy. Hydration. Each with its own bottle, its own reminder, its own routine. The more complex wellness becomes, the harder it is to stay consistent.
💊Probiotics
🌿Ashwagandha
☀️Vitamin D3
🔋Energy
⚡Magnesium
🦠Gut Health
💤Sleep
🧬Minerals
🛡️Immunity
💧Hydration
🧠Focus
🌙Recovery
🌱Vitamins
🔬B-Complex
🫁Vitality
☀️
Spark
6 AM · Morning
🌙
Shanti
9 PM · Evening
scroll to simplify ↓
Two daily rituals. One simpler way to support your wellness.
Spark and Shanti bring together carefully selected ingredients into two 10-second routines - one for your morning, one for your night. Not a replacement for every supplement ever made. A simpler, more consistent daily system for the essentials that matter most.
Meet the Rituals
Morning meets night. System meets habit.
Two formulas - each with a defined role, a defined moment, and a defined purpose. Together they cover your entire day in twenty seconds.
Morning Ritual
Spark
⚡ Energy Support🧠 Focus🛡️ Immunity🌱 Gut Health
The morning half of your ritual. Under your tongue at 6 AM - adaptogens, vitamins, minerals, and probiotics delivered directly into your bloodstream before your first coffee. Part one of a 24-hour system.
Morning benefit categories
⚡
Energy & VitalityKSM-66 Ashwagandha, Shatavari, Vitamin B12, D3
🧠
Focus & PerformanceAdaptogens formulated to support mental clarity
The evening half of your ritual. One sachet at 9 PM - Brahmi, Magnesium, and a greens blend delivered sublingually as your body prepares for rest. Part two of a 24-hour system.
The complete system. Spark at dawn, Shanti at dusk. Twenty seconds a day. Forty-two sachets. Twenty-one days to a habit that runs without thinking. This is what Bahumulya was built for.
₹1199 / 42 sachets
The Delivery Difference
Why sublingual?
The format is the feature. Sublingual delivery isn't a gimmick - it changes what your body actually receives.
Traditional Supplement
✕Capsule requires water to swallow
✕Broken down by stomach acid
✕Filtered by the liver before use
✕45+ minutes to reach bloodstream
✕Only ~30% bioavailability
✕Easy to skip - no ritual, no anchor
✕Large bottles, cluttered shelf
VS
Bahumulya Sublingual
✓Dissolves under the tongue in 10 seconds
✓No water required - ever
✓Bypasses gut and liver entirely
✓In your bloodstream in under 30 seconds
✓Up to ~90% bioavailability
✓10-second ritual anchors the daily habit
✓Slim sachets - pocket, bag, anywhere
The Honest Comparison
Why Bahumulya is different.
Not a positioning claim. A structural difference - in how the formula is delivered, how the habit is designed, and how the system is built.
Feature
Standard Supplement
Bahumulya
Delivery method
✕
✓
Sublingual absorption (bypasses gut + liver)
✕ Capsule or powder
✓ Dissolves in 10s
Water required
✕ Always
✓ Never
Time to complete ritual
✕ 2-5 minutes
✓ 10 seconds
Built-in habit accountability
✕ None
✓ 21-day WhatsApp system
Morning + evening formulation
✕ One-size capsule
✓ Timed for each window
Standardised herbal extracts
✕ Often crude powder
✓ KSM-66 + standardised
Third-party batch testing
✕ Inconsistent
✓ Every batch, COA issued
Sugar, fillers, artificial flavours
✕ Common
✓ None. Sugar-free.
Designed to be finished
✕ Left to willpower
✓ System-level habit design
The Delivery Science
Why under the tongue?
Beneath your tongue lies a dense network of blood vessels with direct access to your circulatory system. No stomach. No liver. No waiting. What you place there reaches your blood in seconds - not minutes.
A capsule dissolves in your gut, survives stomach acid, passes through your liver, and delivers perhaps 30% of what was on the label. Bahumulya bypasses every step of that - and delivers up to 90%.
Most supplements are designed around ingredients. We designed around delivery. That changes everything.
10s
to fully dissolve
3×
more reaches your cells*
21d
until it becomes automatic
*Internal research. Results may vary.
Hover each bar to understand why
Standard Capsule
Dissolved by stomach acid first
Processed by your liver before use
Slow, uncertain gut absorption
Only ~30% of the label reaches you
Standard
~30%
Bahumulya Sublingual
Bypasses the gut and liver entirely
Absorbed by sublingual blood vessels directly
In your bloodstream within seconds
Up to ~90% bioavailability
Sublingual
~90%
The Bahumulya Formula
Two formulations. One complete daily system.
Every ingredient is selected for a reason, placed in the formula where it works hardest, and delivered at the moment your body is most ready to receive it.
☀️ Morning Formula
Spark
Designed to prepare your body and mind for the demands of the day - energy that builds, focus that holds, a gut that supports everything else.
🛡️
Immune Support
A carefully selected blend of nutrients and antioxidants designed to help maintain everyday immune resilience.
⚡
Energy & Vitality
Essential vitamins including D3, B12, and a complete multivitamin-mineral complex to support natural energy metabolism throughout the morning.
🧠
Focus & Performance
Ingredients formulated to support mental clarity and everyday cognitive performance - without stimulants or synthetic shortcuts.
🌱
Gut Health
A pre- and probiotic blend formulated to help maintain a healthy gut environment - the foundation everything else depends on.
✨
Daily Micronutrition
Biotin, antioxidants, and essential micronutrients to contribute to everyday wellness in the areas most people overlook.
🌙 Night Formula
Shanti
Designed to help your body exhale - supporting relaxation, overnight recovery, and the kind of sleep that prepares you to do it all again tomorrow.
😌
Relaxation
Magnesium glycinate and calming botanical ingredients formulated to support the body's transition into rest - helping your nervous system unwind after the day.
🔄
Overnight Recovery
Ingredients designed to support the body's natural repair and renewal processes during sleep - so you wake up restored, not just rested.
🥬
Greens Nutrition
Nutrient-rich greens - including Spinach and Avocado - to contribute to everyday nourishment and help bridge the gaps in a typical day's diet.
🌱
Gut Health
Probiotics, prebiotics, and Triphala - an Ayurvedic digestive classic - formulated to support a healthy gut environment through the night.
🌿
Botanical Recovery
A thoughtfully selected blend of herbs and botanical extracts - Brahmi, KSM-66 Ashwagandha, Shatavari - formulated for nighttime wellness and deep recovery.
The 24-Hour Loop
How Spark and Shanti work together
Morning
→
Spark
→
Energy
→
Focus
→
Gut Health
midday
Evening
→
Shanti
→
Relaxation
→
Recovery
→
Repeat
Ingredient Library
Every ingredient. Every purpose.
Not a curated highlight reel. A complete view of what goes into each formula - grouped by function, so you understand not just what's inside, but why it's there.
🌿
Adaptogens
3 ingredients
▼
KSM-66 Ashwagandha
Withania Somnifera
Helps support stress adaptation and sustained energy
SparkShanti
Shatavari
Asparagus Racemosus
Formulated for vitality, immunity and rejuvenation
Spark
Brahmi
Bacopa Monnieri
Designed to support cognitive function and restful sleep
Shanti
🧬
Vitamins
8 ingredients
▼
Vitamin D3
Cholecalciferol
Supports immune health and bone wellness
Spark
Vitamin B12
Methylcobalamin
Contributes to natural energy metabolism
SparkShanti
Vitamin C
Ascorbic Acid
Antioxidant support and immune maintenance
Spark
Vitamin B6
Pyridoxine
Supports nervous system function and energy
SparkShanti
Vitamin A
Beta-Carotene
Supports vision health and immune function
Spark
Vitamin K2
Menaquinone-7
Works with D3 to support bone and cardiovascular health
Spark
Biotin
Vitamin B7
Contributes to hair, skin, and metabolic wellness
SparkShanti
Folate
Vitamin B9
Supports cell function and everyday vitality
Shanti
⚡
Minerals
5 ingredients
▼
Magnesium Glycinate
High-absorption form
Formulated to support relaxation and overnight recovery
Shanti
Zinc
Zinc Bisglycinate
Supports immune function and cellular wellness
Spark
Iron
Ferrous Bisglycinate
Contributes to oxygen transport and energy
Spark
Selenium
Selenomethionine
Antioxidant mineral supporting thyroid health
SparkShanti
Calcium
Calcium Carbonate
Supports bone strength and overnight muscle recovery
Shanti
🥬
Greens & Whole Foods
4 ingredients
▼
Spinach Extract
Spinacia Oleracea
Contributes iron, folate and antioxidant support
Shanti
Avocado Extract
Persea Americana
Rich in healthy fats and fat-soluble vitamin support
Shanti
Moringa
Moringa Oleifera
Nutrient-dense botanical designed to complement daily nutrition
Spark
Amla
Indian Gooseberry
One of nature's richest sources of Vitamin C and antioxidants
SparkShanti
🦠
Probiotics & Prebiotics
4 ingredients
▼
Lactobacillus Acidophilus
Morning probiotic strain
Formulated to support morning gut balance
Spark
Bifidobacterium Longum
Night probiotic strain
Supports overnight microbiome environment
Shanti
Fructooligosaccharides
FOS Prebiotic
Helps feed beneficial bacteria in both formulas
SparkShanti
Triphala
Haritaki · Bibhitaki · Amla
Classical Ayurvedic digestive blend for overnight support
Shanti
🌱
Botanical Extracts
4 ingredients
▼
Turmeric
Curcuma Longa · 95% Curcuminoids
Supports the body's natural anti-inflammatory response
SparkShanti
Ginger Root
Zingiber Officinale
Contributes to digestive wellness and circulation
Spark
Tulsi
Ocimum Sanctum · Holy Basil
Designed to support immune health and stress adaptation
SparkShanti
Licorice Root
Glycyrrhiza Glabra
Formulated to contribute to throat, gut and respiratory wellness
Shanti
*Final formulations are subject to manufacturing refinement. Ingredient inclusions are based on current development stages. These statements have not been evaluated by regulatory authorities and are not intended to diagnose, treat, cure, or prevent any condition.
Early Member Experiences
What finishing 21 days actually feels like.
From our early testers - professionals who needed something that fit into a real life, not an idealised one.
Verified
★★★★★
Benefit: Morning Energy
"Spark is the first supplement I haven't forgotten by week three. The ritual itself is the mechanism - ten seconds creates an anchor the brain actually remembers."
R
Riya Mehta, 31
Founder, D2C Brand · Mumbai
Verified
★★★★★
Benefit: Sleep Quality
"As a surgeon I need actual recovery, not just rest. Shanti's sublingual delivery means it works before I even reach the bedroom. Nothing else has done that."
A
Dr. Arjun Kapoor, 44
Cardiothoracic Surgeon · Delhi
Verified
★★★★★
Benefit: Focus & Clarity
"The sublingual mechanism is pharmacologically sound - it's how many medications work. What surprised me is that the habit architecture actually holds. Day 21 arrived before I'd noticed."
S
Sahil Nair, 29
Product Lead, Series B · Bangalore
Find Your Formula
Which ritual does your body need?
Three questions. Sixty seconds. A personalised recommendation - not guesswork.
Question 1 of 3
What does your morning actually look like?
Be honest - pick the one that fits today, not the ideal version
Question 2 of 3
How does your night usually end?
The honest version, not the aspirational one
Question 3 of 3
What would genuinely change for you in the next 21 days?
Pick what matters most - not what sounds best
Your Ritual
Reserve your spot as a Founding Member and we'll hold this formula at launch pricing - plus your personal 21-day WhatsApp companion starts from day one.
Radical Transparency
From source to sachet
You should know exactly where your ingredients come from, how they're made, and what they're tested for. So here it is - with nothing hidden.
Step 01
🌱
Sourced Herbs
Ashwagandha (KSM-66), Brahmi, and Shatavari sourced from certified organic farms in Maharashtra and Rajasthan. Standardised extracts - not crude powders.
Organic Certified
Step 02
🔬
Independent Lab Testing
Every batch is tested by a third-party accredited lab before it touches a sachet. Heavy metals, microbial contamination, pesticide residue, and active compound potency.
COA Available on Request
Step 03
🏭
WHO-GMP Manufacturing
Made at a WHO-GMP certified facility - the same pharmaceutical-grade standard required for export. No contract-fill shortcuts.
WHO-GMP Certified
Step 04
📦
Direct to You
Temperature-controlled packaging. Shipped directly - no intermediary warehouses, no retail markups, no shelf time degrading your formula.
FSSAI Applied · QR Traceability Coming
Coming with Launch
Every sachet. Fully traceable.
Each Bahumulya box will ship with a Digital Product Passport - a QR code that links directly to that batch's Certificate of Analysis, ingredient sourcing records, and manufacturing date. Not a marketing page. An actual lab document.
Batch-specific heavy metal test results
Microbial contamination clearance
Active compound potency verification
Ingredient source and harvest location
Manufacturing date and facility certification
Scan to verify batch integrity
Yogesh Tiwari
Founder · Bahumulya Antaka Global Pvt Ltd
16 yrs distribution
Pan-India supply chain
Building in public
The Idea Behind Bahumulya
Sixteen years in distribution. I moved products across India - health, wellness, nutrition. Thousands of SKUs. Hundreds of brands. And the pattern I saw everywhere was the same: people buy, people start, people stop.
Not because supplements don't work. They often do. People stop because nobody designed them to be taken every single day. The capsule is large. There's no ritual. The bottle sits on the shelf. By day eight, guilt replaces intention.
"The real problem isn't nutrition. It's that nobody ever built supplements around how humans actually behave."
That realisation became Bahumulya. Not another formula - a system. Two rituals, ten seconds each, delivered sublingually so there's nothing to resist. The science is real. But the design is what makes it stick.
I'm building this publicly - sharing what works, what doesn't, and what the numbers actually look like. Because the wellness industry has enough brands that overpromise in private and underdeliver in public. Bahumulya is the other way around.
Bahumulya means "priceless" in Sanskrit. Not for the ingredients - for the habit. A habit that finally holds.
The supplement industry perfected ingredients. Nobody perfected the habit. That's the gap Bahumulya was built to close.
Yogesh Tiwari · Founder, Bahumulya
Where This Is Going
We're building something bigger than a supplement.
01
The Habit Layer for Indian Wellness
Most wellness products are built around what they contain. Bahumulya is built around what people actually do. The ritual architecture - sublingual delivery, WhatsApp accountability, 21-day structure - is a replicable system. Spark and Shanti are the first two products built on it.
02
A Full Daily Wellness Ecosystem
The morning and night formulas are the foundation. Future rituals - targeted adaptogens, functional nutrition, performance support - will each carry the same design principle: effortless enough to keep doing, effective enough to notice. Every addition built around the same 10-second ritual format.
03
Bahumulya as Infrastructure
The goal is not a supplement company with loyal customers. The goal is a wellness system with deeply embedded habits. When a habit runs without thinking - when it sits beside brushing your teeth and making coffee - it becomes infrastructure. That's what we're building toward.
Questions
Things people ask before they start.
Both - but we think of it as a system first. Spark and Shanti are two complementary formulas designed around a specific daily rhythm. The formulations are important, but the ritual architecture is what makes them work. Most supplements fail not because of their ingredients but because people stop taking them. Bahumulya is built to be finished.
Sublingual means under the tongue. The tissue there is richly supplied with blood vessels that absorb compounds directly into the bloodstream - bypassing your gut, your stomach acid, and your liver. A capsule might deliver 20-30% of what's on the label after all that processing. Sublingual delivery can reach up to 90%. It's the same mechanism used in many cardiac and neurological medications. We chose it because it works, and because a sachet that dissolves in 10 seconds is far easier to make a daily habit than a capsule.
Spark is designed to support energy, focus, immune health, and gut wellness - all things your body needs to function well through the day. It contains KSM-66 Ashwagandha (for stress adaptation and sustained energy), Shatavari (vitality and immune support), a complete multivitamin-mineral complex, Vitamin D3, B12, pre- and probiotics, and a blend of botanical extracts. It is formulated for mornings specifically - when your body is naturally waking up and your absorption is at its peak.
Shanti is designed to help your body shift into rest and recovery - not to sedate you. Brahmi (Bacopa Monnieri) supports deep sleep and cognitive renewal. Magnesium Glycinate helps relax the nervous system. Triphala and a Bifidobacterium probiotic support overnight gut health. The evening vitamin complex (B6, B12, Folate, Biotin) and greens blend (Spinach, Avocado) round out what your body needs during its natural overnight repair window.
Yes - both formulas are designed to stand independently. If your primary need is morning energy and focus, Spark works on its own. If your main concern is sleep quality and overnight recovery, Shanti works on its own. That said, the Full Ritual - both together - is where the 24-hour system really delivers. Spark sets the day up. Shanti closes it. The two are complementary by design, not by upsell.
We're in the final stage of manufacturing and quality testing. We're not going to rush it - every batch is third-party tested for heavy metals, microbial safety, and active compound potency before it ships. Founding members will receive an update before public launch and will be first in line for the initial production batch. We'd rather be worth waiting for than fast and compromised.
Bahumulya is designed for healthy adults looking to build a consistent daily wellness routine. All ingredients are food-grade and plant-derived. The formulas are sugar-free and manufactured at a WHO-GMP certified facility. If you are pregnant, nursing, managing a medical condition, or on prescription medication, please consult your doctor before starting any new supplement. Bahumulya is not intended to diagnose, treat, cure, or prevent any disease.
Ready to build the habit that holds?
Join our first production batch. Founding member pricing. Your 21-day ritual guide - included. No fake urgency. Just a real product, made carefully, nearly ready.
Company Overview
Bahumulya · Antaka Global Pvt Ltd
Pre-Revenue · Pilot Stage
Founded
2025
Legal Entity
Antaka Global Pvt Ltd
Headquarters
Jharkhand, India
Business Model
D2C → Retail → Marketplace
Category
Habit-First Wellness
Stage
Pilot Complete · Launch Ready
Regulatory
FSSAI Application Filed
Manufacturing
WHO-GMP Certified Partner
IP
Trademark Filed
Delivery Format
Sublingual Sachet · Patentable
Waitlist
2,800+ Founding Members
Pilot Completion Rate
94% · 21-Day Cohort
Founding Member Access
Become a Founding Member
Priority access to our first production batch. Founding member pricing. Your 21-day ritual guide included.
Please enter a valid email address.
✨
You're a Founding Member.
We'll contact you before launch with your founding member pricing and 21-day ritual guide. First production batch is reserved for members like you.
You're in! ✅
We'll send your 21-day WhatsApp ritual reminders to the moment your order ships. No spam, just nudges.
✦ Opening soon - you're on the list
Personalisation
Find your ritual.
Not guessing. Not trends. Just what your body actually needs right now. Five questions. Sixty seconds.
· Spark · Shanti · Full Ritual ·
1
of 5
Your result
Your ritual is ready.
Based on how your body lives, here is what it needs.
Founding Member Access
Reserve your spot. Before we launch.
Priority access to our first production batch. Founding member pricing. Your 21-day ritual guide - included. No fake scarcity, just a real product nearly ready.
our story
We kept quitting. So we fixed that.
We're not here to add another bottle to your shelf.
We're here because we personally know what it feels like to try something for six days and quietly give up.
90%
industry average quit by day 7
·
87%
of our early users complete 21 days*
·
21
days to build a habit that sticks
keep reading
how it started
Honestly? We were terrible at taking supplements.
Ashwagandha. Shilajit. Branded stacks with ingredient lists longer than a restaurant menu.
We tried most of them. Some probably worked. We just never stuck around long enough to find out.
Not because we lacked willpower - though we blamed that for a long time.
"One evening Yogesh said it plainly: the problem isn't the formula. It's that nobody ever designed supplements to actually be taken every day."
We looked at industry data. Most people are gone before day 7 - not because the supplements didn't work, but because nobody built them to be taken. And nobody in the industry seemed bothered by that.
So we started asking a different question: what if we built something around how people actually behave,
not how we wish they would? Ten seconds. Twice a day. Something so small it feels almost too easy.
That was the idea.
That's how Bahumulya started. With a lot of half-empty bottles, a frustrated Shruti, and one honest question.
the question
"what if the supplement
was designed around you,
not the other way around?"
That question led to three decisions. Once we saw them, we couldn't unsee them.
The Delivery
under the tongue, not down the hatch
A sublingual drop absorbs directly into the bloodstream. No waiting 45 minutes. No wondering if it worked.
85-90% bioavailability vs the 40-60% you get from a capsule that has to clear your digestive system first.
The Architecture
21 days because habits need a runway
We didn't pick 21 days because it sounds nice. Habit research is pretty consistent: that's roughly the window
where a new behaviour stops feeling like effort. We built the ritual around that, not around a subscription model.
The Formulation
Two complete formulas - one for each half of your day
Spark and Shanti aren't two random products. They're two halves of a single 24-hour system - adaptogens, vitamins, minerals, greens, probiotics, and botanicals, all placed where they work hardest. Standardised extracts mean every sachet delivers the same potency, every time.
आरोग्यं परमं भाग्यं स्वास्थ्यं सर्वार्थसाधनम्Ārogyaṃ paramaṃ bhāgyaṃ - "Health is the highest fortune" · Charaka Samhita
बहुमूल्यB A H U M U L Y A
बहुBAHUmany · great · abundant
+
मूल्यMULYAvalue · worth · worthy
why this name
We didn't name it for marketing.
Bahumulya means "of great value" in Sanskrit.
We chose it because it names what actually matters: a ritual you actually finish
is worth more than the most expensive formula you quit on day four.
It's also a reminder to us. Every time we make a decision about formulation, delivery, or packaging, we ask: is this actually better for the person taking it? The name keeps us honest.
"We never wanted people to feel proud for being disciplined enough to take Bahumulya. We wanted them to barely notice they were doing it - until the day they felt the difference."
The Charaka Samhita says health is sustained balance - not a one-time fix.
That felt like the right north star. Not "take this and feel amazing."
More like: "do this small thing consistently and watch what happens."
what we actually built
We're Ayurvedic. We're also obsessive about proof.
We take Ayurveda seriously. We also take clinical research seriously. Those two things don't conflict - they make each other stronger.
Ingredient Standard
KSM-66 Ashwagandha ?
Not all Ashwagandha is equal. KSM-66 is the most studied form - 22+ trials, actual outcomes, not just traditional use claims.
Consistency Guarantee
Standardised Extracts ?
Raw herb strength varies with season, soil, and harvest. Standardised extracts don't. Every sachet has the same active levels - we test each batch to confirm that.
Delivery Method
Sublingual Absorption ?
A sublingual drop skips the digestive system entirely - no first-pass liver metabolism. You absorb more, faster. That's not a sales claim, it's pharmacokinetics.
Formulation Depth
Classical + Modern
We started with classical Ayurvedic references, then asked: what does the extraction science say about optimising this? Both matter. Neither alone is enough.
Manufacturing
GMP Certified ?
Our manufacturing facility follows the same quality processes as pharmaceutical production. GMP isn't a badge we put on the label - it's the minimum we'd accept.
Compliance
FSSAI Schedule 1 ?
Schedule 1 under FSSAI is the highest classification for nutraceuticals in India. We meet it. It's not complicated - we just didn't want to find loopholes.
the two of us
A husband and wife who got tired of quitting things.
Yogesh Tiwari
Founder
If the design makes it easy to quit, that's our problem to fix - not yours.
&
Shruti Tiwari
Co-Founder
Our grandmothers knew things about plants that took labs decades to prove. Both matter.
still here? good.
You don't need more willpower. You need a better system.
Two formulas. Twenty seconds a day. Twenty-one days until it simply happens. Reserve your founding member spot before the first batch ships.
no subscription required to try · cancel any time · real refunds if it doesn't work
*87% figure based on our early user cohort - we'll keep updating this as we grow.
The Bahumulya Formula
What's inside. Why it's there.
Not an ingredient list. An architecture. Every botanical, mineral, and extract in Spark and Shanti has a defined role - placed in the formula where it works hardest, delivered at the moment your body is most ready.
Designed to support the body's stress response - helping you feel less reactive and more resilient through the day.
Bacosides
Brahmi
Bacopa monnieri
Helps with memory and focus. Reduces that brain-tired feeling that builds up through the day.
Saponins
Shatavari
Asparagus racemosus
Formulated to help the body wind down naturally - supporting relaxation, easier rest, and a calmer close to the day.
Curcuminoids
Turmeric
Curcuma longa
Keeps low-grade inflammation in check. The kind that builds up quietly and makes everything feel harder.
Omega-7
Sea Buckthorn
Hippophae rhamnoides
Rich in antioxidants and Omega-7. Most of the repair it supports happens while you're asleep anyway.
EGCG + L-Theanine
Green Tea Extract
Camellia sinensis
Gives you alertness without the edge. L-Theanine takes the sharpness off the caffeine so it just feels clean.
Withanolides
Ashwagandha
Withania somnifera
Designed to support the body's stress response - helping you feel less reactive and more resilient through the day.
Bacosides
Brahmi
Bacopa monnieri
Helps with memory and focus. Reduces that brain-tired feeling that builds up through the day.
Saponins
Shatavari
Asparagus racemosus
Formulated to help the body wind down naturally - supporting relaxation, easier rest, and a calmer close to the day.
Curcuminoids
Turmeric
Curcuma longa
Keeps low-grade inflammation in check. The kind that builds up quietly and makes everything feel harder.
Omega-7
Sea Buckthorn
Hippophae rhamnoides
Rich in antioxidants and Omega-7. Most of the repair it supports happens while you're asleep anyway.
EGCG + L-Theanine
Green Tea Extract
Camellia sinensis
Gives you alertness without the edge. L-Theanine takes the sharpness off the caffeine so it just feels clean.
Two Formulas
Morning and night. Designed together.
Each formula is timed for when you take it. Spark is designed for your morning - when your body is naturally waking up and ready to absorb. Shanti for the evening - when your body is ready to wind down and restore. The system works because both moments matter.
Morning Formula
Spark
6-9 AM · Morning Window
Clean energy, no crash. Your head stays clear from the first hour through noon.
You notice it around the second meeting. The thought is already there before you reach for it. The sluggishness is just gone.
Key Ingredients
Ashwagandha KSM-66®
Green Tea Extract 50% EGCG
Turmeric 95% Curcuminoids
Complete Formula
Ashwagandha (KSM-66®) · Green Tea Extract (50% EGCG + L-Theanine) · Turmeric (95% Curcuminoids) · Brahmi · Supporting botanicals - exact dosages to be confirmed.
How It Works
Ashwagandha works on cortisol during the morning spike window (6-9 AM). Green Tea brings EGCG and L-Theanine together - alert without the edge, no caffeine jitter. Turmeric's curcuminoids deal with the low-grade inflammation that builds up overnight. The result isn't stimulation. It's just removing what's been slowing you down.
Tear open a Spark sachet and empty the powder under your tongue - it's in your bloodstream in 15-30 seconds, not 45 minutes. You actually feel it before the first meeting starts.
Evening Formula
Shanti
8-10 PM · Evening Window
Helps the day wind down properly. Body and mind settle at the same time.
Around 20 minutes in, that tight feeling across your shoulders just goes. Sleep comes when it's ready - not forced.
Key Ingredients
Shatavari Saponins
Sea Buckthorn Omega-7
Brahmi Bacosides
Complete Formula
Shatavari (Saponins) · Sea Buckthorn (Omega-7) · Brahmi (Bacosides) · Supporting botanicals - exact dosages to be confirmed.
How It Works
Shatavari's saponins help balance the hormonal shift that happens as the body moves toward rest. Sea Buckthorn brings Omega-7 and antioxidants for overnight cellular repair - your body does most of that work while you sleep anyway. Brahmi helps consolidate what happened during the day and quiets the mental chatter. Together in the 8-10 PM window, they don't knock you out. They just make the body ready.
The Shanti sachet empties under your tongue in seconds. Ten seconds before the lamp goes off is all it takes. The ritual happens even on the nights you're barely trying.
+
Pill / Capsule
45min
First effect
Sublingual Sachet
30sec
First effect
Swallowed
Stomach acid
Small intestine
Liver processing
Bloodstream
~40% compound lost
Under tongue
Mucous membrane
Direct bloodstream
skips liver
Full compound intact
Delivery Method
30 seconds vs 45 minutes
The sublingual membrane under your tongue is one of the most vascular surfaces in your body. Anything placed there goes straight into circulation - skips the stomach, skips the liver, skips the 45-minute wait.
A pill loses up to 40% of active compounds just getting through your gut and liver. Sublingual powder skips all of that.
You feel Spark working before your second cup of chai. When you feel it working, you keep doing it.
The Shanti sachet takes under 10 seconds, in bed, lights already off. Low friction is why people actually finish the 21 days.
When something works fast, you remember to use it again. That's the whole habit loop. Most supplements fail not because the herbs don't work - but because nobody remembers to take them consistently.
Raw Turmeric Powder~3-7%
Generic Extract (Retail)~40-60%
Bahumulya (Standardised)80-95%
Curcuminoid concentration by weight · Turmeric example
Same principle applies across all six herbs in the Ritual
Why Extraction Matters
3g is not 30g.
Raw turmeric has around 3-7% active curcuminoids. To hit a dose that actually does something, you'd need 30-50g of raw powder a day - about five heaped tablespoons. That's not a habit, that's a punishment.
A standardised extract pulls out and concentrates the active part. Our turmeric runs at 80-95% curcuminoids. You get a real dose in a sachet that dissolves under your tongue in seconds.
Every herb in both formulas is standardised to its active compound - Withanolides in Ashwagandha, Bacosides in Brahmi, EGCG in Green Tea. Same dose, every batch. No guessing.
Inside Your Body
Where it actually goes.
A pill takes 45 minutes and loses 40% to digestion and liver metabolism. Sublingual takes 30 seconds and delivers the compound intact.
Pill placed in mouth → stomach
Stomach acid begins breaking down
Liver intercepts - first-pass metabolism
~40% of compound lost. 45 minutes passed.
Sublingual sachet - powder dissolves under tongue
Mucous membrane → capillaries directly
Heart receives compound - 30 seconds
Full systemic circulation. Nothing lost.
Pill route (45 min)
Sublingual sachet (30 sec)
The Difference
This is not buying ashwagandha on Amazon
Anyone can buy ashwagandha on Amazon. What you're actually getting is a bag of powder with no accountability for potency, no delivery system, and no habit built around it. That's a different thing entirely.
Priced per completed ritual - not per unused bottle
The Full Ritual
Spark + Shanti. The complete system.
Spark
🌅 Morning · Energy · Focus
₹599
+
Shanti
🌙 Evening · Calm · Recovery
₹699
₹1199
Save 20%
First batch shipping date announced soon
Morning + Evening · Habit Architecture
The ritual you'll actually finish
Most wellness fails not from bad ingredients -
it fails because stopping is easier than continuing.
Bahumulya rebuilds the architecture of the habit itself.
Two formulas. Ten seconds each. One system that makes completion inevitable.
Scroll to explore
The Two Formulas
Two windows. One complete day.
Science works in biological windows - not all day long. Spark opens yours each morning. Shanti closes it each night. Together, they cover the only two moments that actually matter.
🌅 6-9 AM
Morning Formula
Spark
A sublingual blend that dissolves in 10 seconds and is designed to support your natural morning energy - without stimulants, without crashing, without a complicated routine.
Key Ingredients
Ashwagandha KSM-66Adaptogen
Brahmi ExtractFocus
ShatavariVitality
Opens your day
→
+
🌙 8-10 PM
Evening Formula
Shanti
Timed to your body's natural melatonin window, Shanti dissolves in 10 seconds and shifts your nervous system into genuine recovery mode - not sedation, but restoration.
Key Ingredients
Tagara (Valerian)Calm
JatamansiDeep Rest
ShankhpushpiRecovery
Closes your day
→
The Completion Loop
Why you won't quit this one.
Every wellness product fails for the same reasons: too slow, too inconvenient, too forgettable. We engineered Bahumulya to remove each one.
Step 01
Takes 10 seconds
Sublingual sachets dissolve under your tongue before you've finished your first thought of the day. No mixing, no measuring, no remembering.
Barrier removed → time
Step 02
Tastes good
Ayurvedic bitterness is real, and we respect it - that's why both formulas are crafted to taste like something you'd choose, not something you'd endure.
Barrier removed → aversion
Step 03
You feel it working
Sublingual absorption means active ingredients reach your bloodstream in minutes - not hours. The feedback loop is fast enough to notice. That's what keeps you coming back.
Barrier removed → doubt
Stacking, Not Switching
Not either/or. Always both.
Other supplements compete for the same daily slot. Spark and Shanti live in the two moments that were already yours - and they amplify each other. Better mornings create the conditions for better sleep. Deeper sleep creates the conditions for better mornings.
This is what a system looks like. Not a collection of products - a loop.
21
Days to form the habit. The science of automaticity.
10s
Per ritual. Less than the time it takes to open an app.
2×
The effect when AM + PM work in concert.
0
Times you've quit something this easy to do.
9.4
★★★★★
Avg. consistency rating
·Founding Member Access
The founding batch is almost ready.
0
People on waitlist
Three previous attempts with ashwagandha, all abandoned by week two. Bahumulya is week four and it just happens now - like brushing my teeth. The ten seconds is the whole point.
P
Priya M.
Bangalore · Early Tester
Spark User
Ten seconds before I turn off my lamp. That's all it took to make Shanti automatic. It's not a routine - it's a reflex. I don't decide to do it. It just happens.
A
Arjun T.
Mumbai · Early Tester
Shanti User
I bought the Full Ritual kit expecting to use one and forget the other. Six weeks later I haven't skipped either. Something about doing both makes skipping either feel wrong.
S
Sana R.
Delhi · Early Tester
Full Ritual
The Science Behind Bahumulya
Most supplements never reach
your bloodstream.
Not because the ingredients don't work, but because the format fails before the ingredients can. The journey from pill to cell is longer, leakier, and more hostile than any supplement brand wants to tell you.
5%Curcumin reaching bloodstream via standard pillJournal of Pharmacology, 2019
3-5xHigher absorption sublingual vs oralSublingual delivery meta-analysis
21 daysTo form a lasting wellness habitLally et al., European J. Social Psych.
The Delivery Problem
Where pills lose the battle before it begins.
Every oral capsule faces a hostile gauntlet: stomach acid, digestive enzymes, and the
first-pass metabolismThe liver filters out a large portion of ingested compounds before they enter general circulation, sometimes up to 80% for certain herbs..
Sublingual delivery sidesteps all of it, absorbing directly into the bloodstream through the mucous membrane beneath your tongue.
The Pill Path
Oral capsule absorption
The Sublingual Path
Under-tongue absorption
Step by step
What happens in 30 seconds under your tongue
0s
Open
5s
Place
15s
Dissolved
22s
Absorbing
30s
Blood
10min
Full active
You're not paying for ingredients. You're paying for what reaches your bloodstream.
What Your Body Experiences
Before and after. Mapped in real time.
Chronic stress leaves a fingerprint across every system. Drag the timeline to watch what shifts, from the moment of the first sachet to full adaptation. Every zone responds at a different speed.
0 sec30 sec2 min10 min
Before first sachet
🧠
Brain
Brain fog, poor concentration, anxious thought loops. Chronically elevated cortisol is associated with reduced hippocampal volume and impaired memory consolidation.
Bacosides supporting memory consolidation. Neural chatter quieting via GABA modulation. Sustained, clear focus without the cortisol crash.
KSM-66 beginning to modulate HPA axis output. Cortisol secretion finding its regulated rhythm, with a 27-30% reduction clinically shown over 8 weeks.
Active from ~2 min, peaks at 8 weeks
💪
Muscles & Recovery
Tension held from chronic stress. Cortisol promotes protein catabolism, breaking down muscle tissue. Slow recovery from any exertion.
Reduced cortisol allowing protein synthesis. Ashwagandha shown to improve VO2 max, strength, and recovery speed in resistance training studies.
Noticeable by day 7-14
🌙
Sleep Architecture
Cortisol spike at night preventing deep sleep entry. Racing thoughts at bedtime. Early waking with adrenaline. REM sleep disrupted.
Evening Shanti formula working with melatonin window. GABA modulation quieting the nervous system for genuine slow-wave sleep.
Shanti formula · evening
Stress Biology
The HPA Axis: why your body never switches off.
The HPA AxisHypothalamic-Pituitary-Adrenal axis, your body's master stress-response system. is a feedback loop between your brain and adrenal glands. Modern life keeps it permanently switched on, flooding cells with cortisolYour body's primary stress hormone. Useful in short bursts; destructive when chronically elevated., disrupting sleep, focus, and immunity.
KSM-66 Ashwagandha, the standardised extract in Bahumulya, has been shown in peer-reviewed trials to reduce cortisol by 27-30%, directly modulating the HPA axis. Bacosides from Brahmi support the hippocampus, which regulates whether the axis fires at all.
Clinical Finding
27-30%
Reduction in serum cortisol with KSM-66 Ashwagandha vs placebo. Chandrasekhar et al., Indian J Psychol Med, 2012. 64-participant double-blind RCT.
The Bahumulya Formula
Three key botanicals. Two complete formulas. One 24-hour system.
Bahumulya is built around Spark and Shanti - two complementary formulations, each with a defined role in your day. Below are the three core adaptogens that anchor both formulas, selected in standardised extract form for consistent, measurable potency. Every other ingredient - vitamins, minerals, greens, probiotics, and botanical extracts - is grouped by function in the Formula section on the main page.
KSM-66 is the world's most clinically studied Ashwagandha extract, standardised to 5% withanolidesThe bioactive compounds in Ashwagandha responsible for its adaptogenic and stress-modulating effects., the active compounds responsible for its cortisol-lowering, energy-enhancing properties.
Unlike crude ashwagandha powder (where withanolide content is unknown and inconsistent), KSM-66 uses a standardised full-spectrum extraction process that maintains the same potency profile in every sachet. It is one of the most studied ashwagandha extracts available, with over 24 clinical studies exploring its effects on stress, vitality, and recovery.
27-30%
Cortisol reduction
vs placebo in 8-week RCT (Chandrasekhar et al., 2012)
5%
Withanolide potency
KSM-66 standardised extract, consistent every sachet
24
Clinical trials
More than any other Ashwagandha extract on the market
Brahmi's bacosidesThe active saponin compounds in Brahmi that support memory consolidation and reduce anxiety via GABA modulation. work in two complementary directions: they support the hippocampus (your brain's memory consolidation centre) and modulate GABAGamma-aminobutyric acid, the brain's primary inhibitory neurotransmitter. Higher GABA means calmer neural activity. receptors to quiet anxious neural chatter.
Bahumulya's sublingual delivery is particularly significant for Brahmi. Clinical data shows bacosides absorb 3x more effectively via the sublingual mucosa than through digestive processing, where they are significantly degraded by intestinal enzymes before reaching portal circulation.
3×
Sublingual advantage
Bacoside absorption vs oral capsule route
12 wks
Memory improvement window
Sustained use timeline in cognitive studies
Shatavari is classified as a rasayana in Ayurveda, a class of herbs that support cellular renewal and vitality. In modern pharmacology, its steroidal saponins have demonstrated significant immunomodulatory and anti-inflammatory activity.
Paired with curcumin from Turmeric, which has shown up to 8x higher bioavailability via sublingual vs oral route (bypassing the need for piperine enhancers entirely), the Shanti formula supports the body's overnight repair cycle.
8×
Curcumin advantage
Sublingual vs unenhanced oral capsule absorption rate
5-10%
Pill bioavailability
Without piperine, the curcumin reality most brands hide
Bioavailability Science
The number that changes everything.
BioavailabilityThe proportion of a substance that enters circulation and is able to have an active effect. is the percentage that actually reaches your cells. Compare below, then decide if you're still comfortable spending on pills.
Why 3g beats 30g
Standardised extract vs raw powder
The active compound concentration, not total weight, determines effectiveness. Standardised extracts guarantee what you're actually getting. Raw powder cannot.
Turmeric / Curcumin
Curcuma longa ·
7%
30g
Raw Turmeric ~7% curcumin
vs
95%
3g
Std. Extract 95% curcuminoids
3g of standardised extract delivers 4× more active curcumin than 30g of raw powder. And sublingual delivery adds another 8× bioavailability edge.
Ashwagandha / Withanolides
Withania somnifera · KSM-66 ·
2%
Crude root
Raw Ashwagandha ~1-2% withanolides
vs
5%
KSM-66
Standardised Extract 5% withanolides (guaranteed)
KSM-66 maintains standardised 5% withanolide potency in every batch, every sachet. Raw powder ranges 0.5% to 3% with no traceability.
Ashwagandha
87%
Sublingual
2.5× more bioavailable
Withanolide delivery
Curcumin
78%
Sublingual
8× more bioavailable
vs unenhanced oral
Brahmi
82%
Sublingual
3× more bioavailable
Bacoside absorption
Habit Neuroscience
The 21-day window when ritual becomes reflex.
Lally et al. found habits take an average of 66 days to reach
automaticityThe state when a behaviour occurs without conscious thought. The neural pathway has been reinforced enough to run on autopilot..
But that average drops dramatically when you combine three factors: low-friction trigger, fast sensory reward, and consistent repetition. Bahumulya's 10-second sachet ritual delivers all three.
Day 1
First taste
The sublingual tingle signals something different is happening
Day 3-5
Cue anchors
Brain begins associating time of day with the ritual
Day 7
Neural groove
WhatsApp nudge feels welcome, not intrusive. Habit loop forming
Day 14
Craving begins
You notice the absence if you skip. The dopamine loop is working
Day 21
Reflex
The ritual runs without thought. Bahumulya is part of you.
Trigger
10 seconds
Lower-friction habits form faster. No water, no preparation, no effort.
External accountability during the critical first 21 days, when 70% of supplements are abandoned.
Standards & Safety
Science you can verify.
Our Quality Promise
Every lot. Three checkpoints. Two sets of eyes.
Quality isn't a single test at the end. It's verified at every stage compounds pass through, by our in-house team and independently confirmed by third-party labs.
01
🌿
Raw Ingredient Sampling
Every incoming batch of Ashwagandha, Brahmi, and Shatavari extract is sampled and tested before it enters production, confirming potency, identity, and purity at the source.
In-house labThird-party verified
02
⚙️
In-Process Auditing
During manufacturing, samples are pulled at critical control points, including dissolution, mixing uniformity, and sachet fill weight, to catch any deviation before it becomes a finished product.
In-house labThird-party verified
03
✅
Final Lot Release Testing
Before any lot ships, finished sachets are tested for active compound potency, heavy metals, and microbial safety, and held until both our in-house team and an external lab sign off.
In-house labThird-party verified
🔍
Every lot carries its own test record, traceable from raw ingredient to finished sachet.
🏭
GMP Manufacturing
Produced in a GMP-certified co-manufacturing facility in Baddi, Himachal Pradesh. LOI signed.
🔬
FSSAI Schedule 1
All ingredients and formulations are compliant with FSSAI Schedule 1 nutraceutical standards. Application submitted.
⚗️
Standardised Extracts
KSM-66 Ashwagandha (5% withanolides), not crude powder. Every batch has defined, tested potency, not just "contains Ashwagandha."
🌿
Ayurvedic Formulation
Rooted in classical Ayurvedic texts, validated by modern pharmacology. Traditional ratios preserved, now delivered with superior bioavailability.
📋
Independent Lab Partner
Our external testing partner independently confirms every result our in-house lab produces, covering heavy metals, microbial safety, and active compound potency.
🔏
Trademark Protected
BAHUMULYA trademark filed. Proprietary 21-day habit system. Antaka Global Pvt Ltd, incorporated India.
Research Foundations
Chandrasekhar K et al. (2012). A prospective, randomized double-blind, placebo-controlled study of safety and efficacy of high-concentration full-spectrum extract of Ashwagandha root in reducing stress and anxiety. Indian Journal of Psychological Medicine, 34(3), 255-262.
Lally P et al. (2010). How habits are formed: Modelling habit formation in the real world. European Journal of Social Psychology, 40(6), 998-1009. [66-day automaticity average]
Journal of Pharmacology (2019). Sublingual drug delivery: a review. Bioavailability advantage 3-5× over oral for select botanical extracts.
Roodenrys S et al. (2002). Chronic effects of Brahmi (Bacopa monnieri) on human memory. Neuropsychopharmacology, 27(2), 279-281.
Bahumulya ("we," "us," "our") is operated by Antaka Global Pvt Ltd. This policy explains what information we collect on this website, why we collect it, and how you can control it. We've kept it as short and plain as the subject allows.
A Simple Promise
We only collect what we need. Right now, that's your name, email, and (optionally) your phone number and product interest - just enough to notify you when we launch and manage your founding member spot.
We protect your privacy like a product ingredient. We never sell, trade, or share your information with third parties for their marketing purposes. It's used strictly to keep you in the loop on Bahumulya.
You're in control. You can ask what we hold about you, ask us to correct it, or ask us to delete it - any time, no hoops to jump through.
Transparency by design. As of today, this site doesn't use tracking cookies or analytics. If that ever changes - for example, once we're a full storefront handling orders and shipping - we'll update this page to say so clearly, before it happens.
1. What we collect
When you join our founding member waitlist or contact us, we collect only what you choose to give us:
Your name
Your email address
Your phone number (optional)
Which product you're interested in (optional)
We do not use tracking cookies, analytics scripts, or third-party advertising pixels on this page as of the date above. If that changes, this policy will be updated accordingly.
2. Why we collect it
Solely to notify you about our launch, manage founding member access, and occasionally share updates about Bahumulya. We do not use your information for anything beyond this.
3. Where it's stored
Waitlist submissions are stored via Google Forms, a third-party service operated by Google. Google's own privacy practices apply to data in transit to their systems. We do not sell, rent, or share your information with any other third party for marketing purposes.
4. How long we keep it
We retain waitlist information until launch communications are complete, or until you ask us to delete it - whichever comes first.
5. Your rights
You can, at any time:
Ask what information we hold about you
Ask us to correct it
Ask us to delete it entirely
Withdraw consent to be contacted
To do any of the above, email us - see contact details below. We'll act on your request within a reasonable time.
6. Children's data
This site and our products are intended for adults. We do not knowingly collect information from anyone under 18.
7. Changes to this policy
If this policy changes materially, we'll update the "Last updated" date above. Continued use of the site after changes means you accept the updated terms.
8. Contact us
For any privacy question, correction, or deletion request, email us at hello@bahumulya.com.
We stand behind the quality of every Spark and Shanti sachet. If your experience doesn't meet your expectations once orders are shipping, we want to make it right. This is the policy that will apply from launch onward - we are not yet taking paid orders on this site, so nothing below applies to your founding member waitlist signup.
Our quality commitment: if you receive a product that's damaged, defective, or not what you ordered, we'll provide a full refund or a free replacement - no argument, no hassle.
Easy returns: unsatisfied for any other reason? Email us at hello@bahumulya.com within 7 days of delivery, and we'll guide you through a simple return process.
Swift processing: once a return is approved, we process refunds promptly to your original payment method. We respect your time and aim to avoid unnecessary delays.
Condition: because Spark and Shanti are consumable, dissolvable products, we can only accept returns in their original, unopened packaging - this is a hygiene and safety standard, not a trust issue.
Where this stands today
Bahumulya is currently in its founding member waitlist phase - no purchases are being processed on this site yet. This policy describes what you can expect once our first production batch ships. We're publishing it now, ahead of launch, so founding members know exactly what protection they'll have before they place an order.
Questions?
Reach out any time at hello@bahumulya.com - we're happy to clarify anything above before you order.
We are not yet shipping any orders. Bahumulya is in its founding member waitlist phase - our first production batch is in final quality testing, targeted for Q1 2026. This page describes how shipping will work once that batch is ready, so founding members know what to expect before they order.
1. Where we ship
At launch, we'll ship within India only. We're a India-made product manufactured under FSSAI-compliant standards (application filed), and our first production batch is reserved for domestic founding members. International shipping isn't ruled out for the future, but it's not part of our launch plan.
2. Processing time
Once orders open, we expect to dispatch within 3-5 business days of an order being placed. As a founding-batch product, exact timing will depend on production and quality testing schedules - we'll always communicate delays honestly rather than leave you guessing.
3. Delivery estimates
Once dispatched, typical delivery across India is expected to take 4-8 business days depending on your location, handled through our logistics partners at the time of launch.
4. Shipping cost
Exact shipping charges (or any free-shipping thresholds for founding members) will be confirmed at checkout once ordering opens. We'll aim to make this as transparent and fair as possible for early supporters.
5. Tracking
Once shipping is live, every order will include tracking details sent to your email so you can follow your package from dispatch to delivery.
6. Delays and issues
If your order is delayed beyond the estimated window or arrives damaged, contact us and we'll sort it out - see our Refund Policy for how we handle damaged or missing shipments.
These terms govern your use of this website, operated by Antaka Global Pvt Ltd under the Bahumulya brand. By using this site or joining our founding member waitlist, you agree to the terms below.
1. Who we are
Bahumulya is a pre-launch wellness brand developing Spark and Shanti, two sublingual sachet formulas designed for a morning-and-evening habit ritual. We are currently in our founding member waitlist phase; no products are being sold on this site yet.
2. The founding member waitlist
Joining our waitlist reserves your priority access and founding member pricing ahead of our first production batch. It is not a purchase, a deposit, or a binding order - no payment is collected, and you're free to leave the waitlist at any time by emailing us.
3. Health & product disclaimer
Spark and Shanti are wellness products, not medicines. They are not intended to diagnose, treat, cure, or prevent any disease, and the content on this site is for general informational purposes only - it is not medical advice. If you are pregnant, nursing, taking medication, or managing a health condition, please consult a qualified doctor before use. Our FSSAI application is currently filed and in progress; formulations have been developed within FSSAI-compliant ingredient parameters from the start.
4. Intellectual property
All content on this site - including text, graphics, the Bahumulya name and logo, and product names like Spark and Shanti - belongs to Antaka Global Pvt Ltd and may not be copied or reused without permission.
5. Accuracy of information
We work to keep pricing, timelines (such as our Q1 2026 launch target), and product details accurate and up to date, but as a pre-launch product, some details may change before our first batch ships. We'll communicate material changes to waitlist members directly.
6. Limitation of liability
To the extent permitted by law, Bahumulya and Antaka Global Pvt Ltd are not liable for indirect or incidental damages arising from your use of this site. Nothing here limits any right you have under Indian consumer protection law.
7. Governing law
These terms are governed by the laws of India.
8. Changes to these terms
We may update these terms as the brand develops from pre-launch to full operation. We'll update the "Last updated" date above whenever we do.
A habit-first wellness system built around two sublingual sachets - Spark for mornings, Shanti for evenings - designed to dissolve in about 10 seconds under the tongue. No pills, powders, or water needed. The idea isn't just the formula; it's building a ritual you'll actually keep for 21 days and beyond.
How does a dissolving sachet actually work?
You place the sachet under your tongue, where it dissolves in seconds and is absorbed directly - no swallowing, no water, no waiting around. You can try our interactive demo on the homepage to see the timing for yourself.
When does Bahumulya launch?
Our first production batch is currently in final quality testing, targeted for Q1 2026. Founding members on our waitlist will be the first to know the exact date.
What does "founding member" mean?
Joining our waitlist reserves you priority access to our first production batch, founding member pricing, and a complimentary 21-day ritual guide. It costs nothing and isn't a purchase - just a way to be first in line.
Is Bahumulya safe? What about FSSAI certification?
Our formulations are developed within FSSAI-compliant ingredient parameters, and our FSSAI license application is currently filed and in progress. We'll update this page the moment it's approved. As with any wellness product, consult a doctor if you're pregnant, nursing, on medication, or managing a health condition - see our Terms & Conditions for our full health disclaimer.
How much will it cost?
Final pricing will be shared with founding members ahead of launch. Joining the waitlist locks in founding member pricing before the site opens to general orders.
Can I leave the waitlist or change my details?
Yes, any time - email hello@bahumulya.com and we'll update or remove your information right away. See our Privacy Policy for details.
Where will you ship, and what about returns?
We'll ship across India starting at launch. Full details are in our Shipping Policy and Refund Policy - both explain exactly what to expect once orders open.
Still have a question?
Email us any time at hello@bahumulya.com - a real person reads every message.